MSEM FACULTY & STAFF
Lecturer – Marketing
Principal at Godfrey Research and Marketing
Victoria manages the qualitative practice for Godfrey Research
and Marketing. She has over twenty-five years of marketing experience
in the areas of branding, advertising and new product development.
Victoria leverages her marketing experience and expertise to gain
consumer insights that are pragmatic and can be executed in unique
and effective marketing programs.
Prior to joining Godfrey Research, Victoria was the CMO of Zipcar,
the leading global car sharing business. Prior to that Victoria led
global branding for Monster.com, and she developed and managed the
teen business for Polaroid, globally launching the Izone camera, the
number one selling camera in the world.
In addition, Victoria led Marketing and Product Development for a
startup company that launched the first Photobook in the US and Japan.
Victoria has also held senior marketing and new product leadership positions
with Fidelity Investments, Polaroid Corporation and GTE (Verizon) Corporation.
Vicki holds an International MBA from The American Graduate School
of International Management (Thunderbird) and BA, from The University
of Vermont, where she graduated with distinction, cum laude and Phi
She lives in Boston with her husband and her daughter, Caroline.