Shin Quantifies Viral Internet Video
As an undergrad at Tufts University, Brian Shin was a biology major
with big ideas. Now as the founder and CEO of Visible Measures, a measurement
firm for Internet video publishers, advertisers and social marketers, he
continues to aspire and work towards growth and implementation of his
Although involved in an internship with Goldman Sachs, Shin had little
interest in climbing the corporate ladder and expanding his career. His
real passion, Visible Measures, started out as a side job or hobby that
he worked on during his free time and on weekends. He was pleasantly surprised
when he started gaining interest and customers before he was really established.
He continued on to grad school at MIT Sloan School of Management for
their dual degree Harvard-MIT Biomedical Enterprise Program. Shin felt it
difficult to decide what to do in grad school, as he was offered high paying
jobs and opportunities, which he eventually declined. Instead, he continued
generating revenue while still a grad student, and in spring of his second year,
Shin entered the 2005 MIT Business competition where he was named semi-finalist
and top of the software category.
Shin also started generating revenue while still in school for Visible
Measures, and received a total of about $800,000 from angel investors when
he graduated from the MIT program. Since then he has gotten $5 million in
January of 2007 and an additional $13.5 million in December of 2008.
"Because of the uniqueness of what we were trying to do, we had tried to create
a standard that hasn’t existed before, and it happened to be in the direction
that advertising was taking. We have succeeded because customers are willing
to pay, and investors are willing to invest.” He is careful with the company’s
finances, although they have a very comfortable cash-cushion, and never has
less then 10 months cash in the company funds.
Despite his fairly consistent trajectory of company growth, Shin humbly
insists that his company is “not one of the greats,” and that they must
remain focused on their goals and not fall victim to complacency.
Visible Measures’ good reputation has allowed for a second round of financing,
and overall Shin estimates that the company has raised over $30 million. He
advises students to start businesses while still in school and not after
graduation, as there is less desperation to earn money and make ends meet.
Today, Visible Measures continues to grow as video content plays an increasingly
important role in online behavior. The Internet video measurement solutions that
Visible Measures provide give major brand advertisers and their agencies with an
integrated view across all campaign components. The Internet video market continues
to evolve at a rapid pace, and Visible Measures has set the standard in providing
in-depth video analytics.