Vicki Godfrey has over twenty years of General Management, Marketing and New Product experience with both large and small companies. She is a passionate brand builder, with a keen ability to gain customer insights and deliver new products and marketing programs. Currently, she is the CMO of Zipcar, the world’s leading car-sharing service. Zipcar has more than 250,000 members and 5,500 vehicles in urban areas and college campuses throughout 28 North American states and provinces as well as in London, England.
Prior to joining Zipcar, Vicki was responsible for Global Brand and events at Monster.com. During her tenure at Monster, she globally repositioned the Monster brand, expanding the brand definition and created integrated marketing programs to deliver consumer awareness programs worldwide. Her last brand positioning won over sixteen marketing awards, including a bronze Lion at Cannes and three Clio awards, and drove substantial consumer business for the brand.
Prior to Monster, at Fidelity Investments, Vicki led marketing for the Stock Plan business, a new business for Fidelity that managed corporations’ Stock Plan programs, with the goal of expanding Fidelity retail accounts.
At Printlife, an internet start-up, digital printing and software company, Vicki was the Corporate Officer responsible for Global Marketing and Product development. The initial product, a Photobook was launched in Japan and the United States.
Vicki spent nine years at Polaroid Corporation, where she held a variety of general and category management, marketing and new product roles. Vicki built and had category management responsibility for the global teen business, creating and launching the Izone camera that delivered first year revenues of $100 million and was the #1 selling camera in the world for over two years. She created the first-ever global launch including Effie – winning Global advertising. Additionally, Vicki had General Management responsibility for Polaroid’s $32 million vertical education business and was responsible for the $30 million consumer North American launch of the Captiva camera.
Vicki holds an International MBA from The American Graduate School of International Management (Thunderbird) and BA, from The University of Vermont, where she graduate with distinction, cum laude and phi beta kappa.
She lives in Boston with her husband and her daughter, Caroline.