Project Examples: Good Measures

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Team PracticumGood Measures LLC, Mobile Activity Tracker Market Competitive Analysis

Project Client:
Good Measures, LLC, an early stage company founded to “change the way a nation eats and exercises.”

Project Assignment:
Conduct a competitive analysis of the mobile activity tracker market including FitBit, Nike, Adidas, and others.

Team members, MSEM Class of 2014
Timothy Ekey, Sr. Mechanical Engineer, OSRAM Sylvania
Matt Hollis, Electrical Engineer, Raytheon
Kristen Hurley, Systems Engineer II, Raytheon
Joe Reale, Responsible Systems Engineer II, Genzyme
Jack Southard, Customer Service Engineer, Perkin Elmer

Kristen Hurley, MSEM ’14
“I’ve always been passionate about fitness and nutrition – several people in my family have diabetes – so I gravitated towards the practicum with Good Measures. I think the overall mission of Good Measures is extremely important to today’s society.

Good Measures wanted a comprehensive analysis of the fitness tracking market to better understand how it plays a role into their contextual nutrition application. In addition to the competitive report, we provided product positioning and feature suggestions.

Everyone on the team brings different industry experience and is able to apply a unique lens to the project. Good Measures was extremely accessible throughout the project and listened and took into consideration all our recommendations. In addition to the CTO, several individuals from upper management as well as employees attended our final presentation. It showed they valued our work.

Besides being interested in the project topic, it was a breath of fresh air to be able to step into a different industry – and be exposed to a start-up environment.”

Caroline Carney, Registered Dietitian, Good Measures:
“Being a sponsor for the Tufts Gordon Institute MSEM Practicum project was a wonderful experience. The team could not have been more professional and responsive. Their energy and intelligence was apparent from the outset and consistent all summer long.

The MSEM team provided robust quantitative and qualitative data and recommendations that will influence how Good Measures thinks about integrating physical activity into the overall program.”