Click on any of the course titles below to view full course descriptions.
Fall Semester – Innovation Sprint One
Students learn what questions to ask and actions to take at various phases of new product evolution. Emphasis is placed on customer input and cross-functional team roles and responsibilities. The central focus of this course is the development of a new product concept by cross-functional student teams that integrates learning from other first-semester courses. The student teams formally present their concepts at the end of the semester and develop effective techniques to present to senior management and/or prospective investors.
Developing the marketing strategy, positioning, messaging, branding, and driving implementation of marketing programs for technology ventures will be covered in this course, along with the essentials of concise, compelling, and clear business communications. Students learn and apply principles of effective written and oral communication for different purposes and different audiences in the workplace. Students reflect on their communication practices and explore ways to improve their tone, focus, and organization to get better results from both day-to-day and formal communications.
Finance for High-Tech Ventures is strategically designed to give you the ability to analyze the financial aspects of a company’s product or service offerings, to evaluate the bottom-line impact of systems and processes, and communicate this information effectively—skills that are essential for anyone launching a startup or leading a company’s new business development efforts. This hands-on course includes business case analysis and a capstone project that entails the creation of a fully vetted financial plan for a new product or service.
Students learn the basic concepts of leadership, management and teamwork. The uniqueness of this course is within the teaching methodology, which has been developed to accelerate the advancement of self-awareness and interpersonal competencies. Specific topics include: personality types (Myers-Briggs type indicator assessment), best practices in forming and maintaining team performance, giving and receiving feedback, individual and team creativity, communicating to inspire and influencing without authority. The course builds toward systems thinking, team decision making, communication across cultures, shared visions and organizational change.
Spring Semester – Innovation Sprint Two
Developing the knowledge and skills needed to collect, analyze and interpret data to drive strategic and organizational success of high tech firms. Application-oriented tools and techniques covered include data analysis, simulations and modeling, statistical process control, and experimental design. Students are also introduced to problems and analysis related to the design, planning, control, and improvement of manufacturing and service operations including the coordination of operations in concert with the whole organization.
Students gain the knowledge and skills to lead and manage innovation initiatives in technology based companies. Topics include understanding technology strategy and its role in the overall business strategy of commercial firms, the role of innovation in entrepreneurial ventures as well as in established firms, and developing skills to present new product development proposals to senior management and/or prospective investors
EM 294 – Organizational Design
Summer Semester – Innovation Sprint Three
This Innovation Sprint give you a choice of hands-on industry experiences to help prepare you for a long career. Industry Experience Options include:
Intern: Execute an innovative project at a company anywhere in the world.
Entrepreneur: Continue prototyping and business modeling from previous sprints to secure funding for your venture.
Consultant: Join a student consulting team to solve a local company’s innovation challenge.