Jumbo Cafe "Deep Dive" Series: Go To Market Strategy
Feb 17, 2021, 12pm EST
This workshop is part of the Tufts Entrepreneurship Center "Deep Dive" series. If you are passionate and want to make a difference, but you have not worked on innovation and entrepreneurship projects before, these workshops will kick-start your entrepreneurship journey. You can join this event even if your schedule doesn't allow you to attend all seven in the series!
Once you have a deep understanding of your market and customer, as well as a differentiated solution that solves your customer’s problem better than everything available to them on the market, it is time to think about how you can bring this solution to their attention and monetize your offering. In this workshop, we will explore how to define buyer personas or stakeholders (a.k.a. Decision Making Unit in the Disciplined Entrepreneurship framework) for B2C (business to customer), B2B (business to business), B2G (business to government) and other types of businesses (B2B2C… B2G2C… etc). We will understand their customer journey map (a.k.a. Decision Making Process in teh Disciplined Entrepreneurship framework), which is the process with which they become aware they have a problem, search for and evaluate a solution, then make a decision to buy or adopt that solution. We will explore fundamentals of the sales funnel and touch on key concepts such as conversion metrics and the like. We will explore go-to-market strategies and sales processes that are designed to adapt to the economic buyer and end user’s thought process and mental models, so that we maximize the odds of turning them into paying customers.
As with previous workshops, we will provide you with templates for your go-to-market strategy. We will also provide a quick overview of startup resources for marketing and sales that are available to student startups and early stage ventures that are pre-revenue and that have not raised a significant round of funding to date.
Location Details: Virtual