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Beth McCarthy

Lecturer, Entrepreneurial Leadership; Principal, Elizabeth M. McCarthy Consulting
Elizabeth.McCarthy@tufts.edu

Beth has spent the last 20+ years helping brands bridge the gap between their offering and their consumers’ needs.

Biography

Beth has spent the last 20+ years helping brands bridge the gap between their offering and their consumers’ needs. Most recently she was with C Space (formerly Communispace) where she consulted with Fortune 500 companies including Hewlett Packard, Charles Schwab, Bank of America, Citi, Meredith Corporation, Kraft Foods and Weight Watchers and helped them understand how to make their brand, products, experiences and messaging relevant to the people they serve.  She gets to this level of deep understanding by establishing trust, getting into hearts and minds and ultimately surfacing what moves people to action.

During her 11+ year tenure at C Space, Beth was instrumental in growing the company from 30 to 600+ employees – establishing and growing client relationships; recruiting, developing and inspiring employees; and defining and executing overall growth strategies. Prior to C Space, Beth worked at top consulting firms in Boston including Digitas and Epsilon. Much of her work focused on developing customer loyalty initiatives including launching best customer programs for American Express, AT&T, Amtrak and Target.

Beth currently runs her own consulting practice, helping organizations think through tough challenges and new/different ways to solve then. She does this primarily through strategic facilitation - engaging teams in spirited discussion and pushing them to think in ways they haven't before.

Beth is a staunch advocate for education working as volunteer, consultant and lecturer. She has taught Consumer Understanding at both Northeastern University and Boston University and currently teaches Entrepreneurial Leadership at Tufts Gordon Institute.