Research/Areas of Interest:
Marketing advertising, brand management, consumer research, industrial design, communications and exhibit development. Technology Strategy, Product Management, and Supply Chain Operations.
Education
- B.S., Brown University, Providence, United States
- MBA in International Marketing, Bellarmine University, Louisville, United States
Biography
Paul Klein was most recently Director, Global Marketing Communication, for the GE Healthcare Diagnostic Imaging business and before that, the Healthcare Information Technology business. He is an experienced marketer with B2B and B2C expertise in durables, CPG and medical products. He has extensive experience with GE across several other businesses -Appliances, Lighting, Military, Energy, and Industrial Automation. Previously, Paul served as General Manager of brand and advertising for the GE Appliances business. He led product management and marketing for the Europe, Middle East and Africa Appliance business based in Brussels, Belgium, where he helped establish and grow the operation. He is currently director of Klein Branding LLC, a marketing consultancy. Paul has served as president of a GE volunteer organization supporting the local community as well as serving for six years on the Board of Directors of 'The Family Place' an agency treating abused children and served on the executive committee of the board of 'Actors Theatre of Louisville'. He regularly supports branding initiatives for local companies and mentors start-ups. Photography and travel occupy summertime, and skiing, whenever possible during cooler times. Paul lives in Boston with his wife Tracy and has two grown sons.