Research/Areas of Interest:
Product development, branding, global marketing training and management, marketing excellence, strategic business planning, marketing consulting, retail expansion strategies, marketing planning process development, strategic planning work, business assessments, role and responsibility definition, training, and vision / brand positioning development.
At Procter & Gamble and Gillette, Marci developed and managed several business and departments during her 20 year tenure. Her responsibilities included the development and launch of 20 products across multiple categories, formation and management of the Global Marketing Resource department and the North American Commercial Operations for Personal Care and development of global marketing training. Sapers built and ran the Marketing Excellence department, where she developed the "Gillette Way of Brand Building", wrote and taught several training seminars which raised marketing capabilities for over 900 marketers. While at Gillette, she served as the Vice-President of Marketing Excellence, Director of Strategic Planning, Business Director for Blades & Razors, Personal Care, Oral Care and Stationery Products, and the US National Trade Marketing Manager.
During the past four years, Sapers has provided marketing consulting for Sun Products, Iron Mountain, Keurig, The Hershey Company, Samsung and Carl Zeiss, Inc. Projects included work on retail expansion strategies, marketing planning process development, strategic planning work, business assessments, role and responsibility definition, training, and vision / brand positioning development.
Sapers has also spent the past 3 years as an adjunct professor at 3 schools in the Boston area teaching several market branding courses to graduate students receiving both Masters and MBA degrees.
Sapers holds an MBA in Marketing from The Wharton School and a BA in Economics from Duke University.